Doner Wins New Work for Johnson & Johnson

Johnson & Johnson has moved its consumer health business in the U.S., comprising its Listerine, Tylenol and Zyrtec brands, from WPP’s Wunderman Thompson to MDC Partners’ Doner.

“Johnson & Johnson Consumer Health has decided to engage Doner to explore new creative options for advertising and digital marketing for our US Self Care business, including creative work for Tylenol, Zyrtec and Listerine,” a spokesperson for Johnson & Johnson said in a statement. “We believe Doner offers the specialized attention needed to support our marketing and growth objectives for our Self Care business where we are focused on personal health and our brands are rooted in science and endorsed by professionals. We look forward to partnering with this talented and diverse team.”