Pennzoil | Pride
The Pennzoil Pride campaign taps into the consumer’s emotional connection with the brand through the idea that Pennzoil is more than just a motor oil. It’s part of peoples’ lives. The campaign leverages real-life stories and the tremendous heritage of America’s trust in the Pennzoil brand to show its importance yesterday, today and tomorrow. Pennzoil Pride generates excitement around the brand, a sense of community and an invitation to belong.
You could refer to Feviu as a Diagnostic Technician, but he prefers Mechanic. This is a slice of his story.
A winner behind the wheel and on the dance floor, Helio talks about growing up and racing.
Since childhood, Helio wanted to be a successful racer—looks like it’s “Mission accomplished.”
One car’s been in Brett’s family for generations. Here’s to the pursuit of passing it down—again.