Pennzoil | Pride

The Pennzoil Pride campaign taps into the consumer’s emotional connection with the brand through the idea that Pennzoil is more than just a motor oil. It’s part of peoples’ lives. The campaign leverages real-life stories and the tremendous heritage of America’s trust in the Pennzoil brand to show its importance yesterday, today and tomorrow. Pennzoil Pride generates excitement around the brand, a sense of community and an invitation to belong.

Here’s to the pursuit of 100 more years of earning America’s trust.

You could refer to Feviu as a Diagnostic Technician, but he prefers Mechanic. This is a slice of his story.

A winner behind the wheel and on the dance floor, Helio talks about growing up and racing.

Since childhood, Helio wanted to be a successful racer—looks like it’s “Mission accomplished.”

One car’s been in Brett’s family for generations. Here’s to the pursuit of passing it down—again.

When it comes to passing down an automotive heirloom, this banner shows what it’s all about.