Avery Dennison Office Products Group Selects Doner as Agency of Record
(Southfield, Mich.) – Avery Dennison Office Products selected Doner as its agency of record for its Office and Consumer Products group following a competitive review with four finalists.
Doner will provide a full spectrum of integrated marketing communications, including strategic planning, creative development, media planning and buying for the Avery brand and key products. Spending wasn’t disclosed. The account will be served out of the agency’s Newport Beach office.
Avery conducted the review through Select Resources International to help find an agency partner that could help make its brand more distinctive and differentiated and support specific product stories.
“Doner showed us that they could embrace our brand and consumer insights to create a compelling brand platform with breakthrough creative to support the Avery brand holistically, build awareness and drive demand for key products,” said Todd Thompson, VP Marketing and R&D Worldwide, Avery Dennison Office and Consumer Products.
“Avery Dennison truly understands its brand, its consumers and their needs and offers outstanding products for the modern home and office,” said David DeMuth, Doner co-CEO, president. “We’re very excited to help this company take its brand to the next level.”
About Avery Dennison Office Products
Avery Dennison Office Products group markets products under the well-known Avery brand name and is one of the world’s leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California.
For more information about Avery-brand products, consumers can visit the Avery Dennison Worldwide Office Products Web site at www.avery.com or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379). Avery and all other Avery brands and product names are trademarks of Avery Dennison Corporation.
About Doner
Doner, based in Southfield, Mich., is one of the largest independently owned advertising agencies in the world, with approximately $1.5 billion in combined billings. The agency has offices throughout North America, as well as in London, and does business in more than 30 countries for clients including Mazda, Amazon.com, The Coca-Cola Company, ADT, DuPont, The Coleman Company, Shell Oil and Sherwin-Williams. A full-service, performance-driven agency, Doner focuses on creating ideas that change the destiny of brands through creativity.
Contact:
Andrea O’Donnell
248/827-8446
aodonnell@doner.com
