Tennis king Roger Federer has an incredible feel for the game.

But who knew he had great comedic timing?

We did.

So we created a multimedia campaign to promote the new Wilson BLX racquets that puts Roger in the role of sports psychologist so anyone can have a better feel for the ball and better feel for the game.

The campaign goes live June 21 to coincide with Wimbledon. But the first spot is so funny that Wilson posted it on Roger’s Facebook fan page so his 3.5 million-plus fans could see it first.

It’s already drawn more than 11,500 thumbs-up likes and 1,350 overwhelmingly positive comments.

Check it out here www.facebook.com/Federer, become a fan and help cheer him on at Wimbledon next week.

Lastly, it’s no secret David and Rob are passionate and competitive tennis players, so the opportunity to work with Wilson and Roger has been an honor and a blast.

Creative Credits:
Creative Agency: Doner
Chief Creative Officer: Rob Strasberg
Executive Creative Director: Murray White
Creative Director: Murray White / Glen Hilzinger / Bob Veasey
Writer: Murray White / John Grammatico / Glen Hilzinger
Art Director: Murray White / Bob Veasey
Executive Producer: Brian Dooley

Brand Leadership: Kevin Weinman
Project Manager: Laura Neville / Jaclyn DiCicco

Production Company: Supply & Demand
Director: Greg Popp
Executive Producer, Managing Partner: Tim Case
Executive Producer, Managing Partner: Kira Carstensen
Head Of Production: Rika Osenberg
Line Producer: Henri Dragonas
Cinematographer: Wyatt Troll
Post Production Company: Pluto Post
Editor: Sarah Fisher
Sound Design: Tim Kelly
Mix: Tim Kelly
Online/Vfx Artist: Zack Jacobs
Vfx Artist: Eric Litwin
3d Graphics/Design: Dave Corbett
3d Graphics/Design: Dave Fotherby
Post Producer: Eric Tremonti
Telecine Facility: Ringside Creative
Colorist: Rick Unger – Ringside Creative
Performers (Court Couch): Roger Federer, Jeremy Glazer

Avery Dennison Office Products Group Selects Doner as Agency of Record

(Southfield, Mich.) – Avery Dennison Office Products selected Doner as its agency of record for its Office and Consumer Products group following a competitive review with four finalists.

Doner will provide a full spectrum of integrated marketing communications, including strategic planning, creative development, media planning and buying for the Avery brand and key products. Spending wasn’t disclosed. The account will be served out of the agency’s Newport Beach office.

Avery conducted the review through Select Resources International to help find an agency partner that could help make its brand more distinctive and differentiated and support specific product stories.

“Doner showed us that they could embrace our brand and consumer insights to create a compelling brand platform with breakthrough creative to support the Avery brand holistically, build awareness and drive demand for key products,” said Todd Thompson, VP Marketing and R&D Worldwide, Avery Dennison Office and Consumer Products.

“Avery Dennison truly understands its brand, its consumers and their needs and offers outstanding products for the modern home and office,” said David DeMuth, Doner co-CEO, president. “We’re very excited to help this company take its brand to the next level.”

About Avery Dennison Office Products

Avery Dennison Office Products group markets products under the well-known Avery brand name and is one of the world’s leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California.

For more information about Avery-brand products, consumers can visit the Avery Dennison Worldwide Office Products Web site at www.avery.com or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379). Avery and all other Avery brands and product names are trademarks of Avery Dennison Corporation. 

About Doner

Doner, based in Southfield, Mich., is one of the largest independently owned advertising agencies in the world, with approximately $1.5 billion in combined billings. The agency has offices throughout North America, as well as in London, and does business in more than 30 countries for clients including Mazda, Amazon.com, The Coca-Cola Company, ADT, DuPont, The Coleman Company, Shell Oil and Sherwin-Williams. A full-service, performance-driven agency, Doner focuses on creating ideas that change the destiny of brands through creativity.

Contact:
Andrea O’Donnell
248/827-8446
aodonnell@doner.com

We’re pleased to announce several promotions within our brand leadership and project management ranks. These employees have embraced our new agency vision, continue to perform at an elevated level, and demonstrate a commitment to making important contributions to our clients’ businesses. 

The first of these promotions includes Jennifer Deutsch who has been elevated to executive VP-general manager from senior VP-general manager.  This is a well-deserved promotion as Jennifer has demonstrated great leadership in expanding client business and bringing in new clients like the recent addition of OhioHealth.

Jennifer has a track record of building business.  Throughout her time with the agency she has helped to secure several new accounts, including Eaton, Things Remembered, University Hospitals, Susan G. Komen for the Cure, and Agri-Fab.

As executive VP-general manager, Jennifer will continue to be responsible for the day-to-day operations of the agency’s Cleveland office and will remain dedicated to the agency’s new business efforts.

Over the past 20 years, Jennifer has remained a true supporter of Doner, serving as an agency client for four different brands prior to coming on board as senior VP-general manager. She puts 110% into everything she does and loves the career path she’s taken. As an involved mother Jennifer is proof that you can have it all. 

Secondly, Larry Deangelis advances to senior VP-brand leader from VP-brand leader. He also has been a strong contributor to expanding services with existing clients and has played a role in winning new accounts on behalf of the agency.  Since joining Doner in 1998, Larry has worked on a wide range of accounts in categories including home products, travel, motor oil and medical.  His promotional expertise has helped reinforce the Cleveland office’s position as the center of excellence in retail activation.

Finally, Beth Lazarro becomes brand leader from senior project manager. Beth currently leads the Things Remembered account and has been at Doner since 1997.

Please join us in congratulating Jennifer, Larry and Beth.

David, Rob & Tim

We always knew that our Serta Counting Sheep were pretty special. And Animal Planet agrees. Yep, the Serta Counting Sheep are getting the star treatment on an upcoming Animal Planet’s “Amazing Animal Ads”.  The show airs this Saturday, May 8th, at 11:00 a.m. EST. Comedian Michael Ian Black will host the show that promises two hours of the world’s best and most entertaining commercials featuring animals!  See highlights of award-winning ads and get an inside look at how the commercials are made.  Join us in supporting our Serta client by tuning into the show!

The new leadership at Southfield-based advertising agency Doner has unveiled a rebranding campaign and image makeover for itself. Read More from Crain’s Detroit Business.