Tennis king Roger Federer has an incredible feel for the game.

But who knew he had great comedic timing?

We did.

So we created a multimedia campaign to promote the new Wilson BLX racquets that puts Roger in the role of sports psychologist so anyone can have a better feel for the ball and better feel for the game.

The campaign goes live June 21 to coincide with Wimbledon. But the first spot is so funny that Wilson posted it on Roger’s Facebook fan page so his 3.5 million-plus fans could see it first.

It’s already drawn more than 11,500 thumbs-up likes and 1,350 overwhelmingly positive comments.

Check it out here www.facebook.com/Federer, become a fan and help cheer him on at Wimbledon next week.

Lastly, it’s no secret David and Rob are passionate and competitive tennis players, so the opportunity to work with Wilson and Roger has been an honor and a blast.

Creative Credits:
Creative Agency: Doner
Chief Creative Officer: Rob Strasberg
Executive Creative Director: Murray White
Creative Director: Murray White / Glen Hilzinger / Bob Veasey
Writer: Murray White / John Grammatico / Glen Hilzinger
Art Director: Murray White / Bob Veasey
Executive Producer: Brian Dooley

Brand Leadership: Kevin Weinman
Project Manager: Laura Neville / Jaclyn DiCicco

Production Company: Supply & Demand
Director: Greg Popp
Executive Producer, Managing Partner: Tim Case
Executive Producer, Managing Partner: Kira Carstensen
Head Of Production: Rika Osenberg
Line Producer: Henri Dragonas
Cinematographer: Wyatt Troll
Post Production Company: Pluto Post
Editor: Sarah Fisher
Sound Design: Tim Kelly
Mix: Tim Kelly
Online/Vfx Artist: Zack Jacobs
Vfx Artist: Eric Litwin
3d Graphics/Design: Dave Corbett
3d Graphics/Design: Dave Fotherby
Post Producer: Eric Tremonti
Telecine Facility: Ringside Creative
Colorist: Rick Unger – Ringside Creative
Performers (Court Couch): Roger Federer, Jeremy Glazer