We have collaborated on a masthead takeover interactive banner that gives MySpace visitors five free downloads from a Mazda-curated list of seven emerging,...
We have collaborated on a masthead takeover interactive banner that gives MySpace visitors five free downloads from a Mazda-curated list of seven emerging, unsigned bands. The interactive banner operates like a web music-online app and will run on the MySpace homepage all day on March 23. It not only rewards music lovers with free music but also provides coveted mass exposure for seven unsigned artists. The target is young and trendsetting, but they’re growing up, telling the world they’ve arrived (that’s why they didn’t buy Corolla or Civic). Since these young trendsetters choose their car as much on the sound system as the style and driving features, the banner reinforces the Mazda3’s why buy: a 10-speaker Bose audio system that plays MP3s.
We've been working hard to get those three words connected here at Doner. Last week, it officially...
Media. Innovation. Awards.
We've been working hard to get those three words connected here at Doner. Last week, it officially happened.
Last Thursday night, we took home the Gold at Marketing Magazine's Media Innovation Awards Gala for the "33 Keys" Alternate Reality Game campaign we created to launch the 2010 Mazda3.
The MIA's are Canada's top media awards. Our campaign was recognized in the multi-channel category, beating out brands such as Frito-Lay, American Express and Kia. Not bad, not bad at all!
While the MIA's are a media award, this was truly a fully-integrated team effort. Kudos go to Associate Media Director Kyle Lin, who brought the idea to the table, along with Patricia McGregor, Brad Clarkson and the rest of the Toronto media team. Special shout-outs go to Kathryn Long and the Brand Leadership team, Justin Smith, Jason Jakubiak, Jim Ward, Laura Squillace and Rebecca Krug on the Creative and Interactive teams for their excellent work.
And certainly no great work can get rewarded without the vision and support of our clients. Mike Collinson and Domenic Santucci were strong supporters of this program from the beginning and were smiling ear-to-ear when they were on-stage last week holding the trophy.
Left to Right
Mary Lepage: Director, Toronto - Astral Media Mix
Mike Collinson: Director, Marketing & Product Strategy - Mazda Canada