I’m pleased to announce the promotion of Mike Ensroth to senior-VP, account leader.  In addition to overseeing the media efforts for our Arby’s account this new role gives Mike responsibilities for the strategic leadership of the account. 

Mike has distinguished himself as the go-to person on Arby’s and his role has expanded well beyond just leading the media efforts for the account.  His traditional media-rich background enables him to play an active role in optimizing Arby’s traditional media platform, while continuing to diversify the brand into nontraditional media.  A passion for sports and six year obsession with ABC’s LOST have fueled inspiration for Mike to help bring ideas to Arby’s that integrate a 360’ approach and more consumer interaction with the brand.

With his extreme dedication to his work, as well as helping his wife take care of their four year old daughter and 7 month old twin girls, I credit his ability to always keep his cool to his dry sense of humor.

Please join me in congratulating Mike on this well deserved promotion.

Greg