When Ram trucks became America’s longest lasting pickups, it was an important step forward for the brand.

This was more than just a claim, but a vindication. A validation.

Ram trucks were on the rise and this needed to be celebrated with a rallying cry.

But we wanted to do more than just shout from the rooftops.
This was our chance to show what it really meant to the people who rely on Ram trucks. Show the extraordinary things they were able to do with unrelenting strength behind them. The heart that went along with the guts that had led to this new glory for Ram.

Long Live Ram proved to be that perfect call to arms that is leaving a lasting impression.